Corey Levin
CEO / Co-Founder
Driven to success. Sounds cheesy right? But it does accurately portray Corey Levin who has become one of the country’s leading automotive advertising minds. His meteoric rise in the advertising industry is in large part to having worked on both sides of the automotive spectrum… with major media organizations and advertising agencies.
At 40 years of age, Corey has spent over 20 years in sales and marketing cultivating a unique combination of high-level customer service and problem solving abilities. Initially, Corey cut his teeth in the automotive ad agency world and made the wise decision to learn about selling both print and digital advertising for the Sun-Sentinel and Clear Channel Communications. He was honored with two Sun-Sentinel Pride awards and received the prestigious O’Donnell Award in 2005 for sales excellence and achievement.
When advertising’s switch to the digital world created panic industry, Corey was way ahead of the game and was easily able to guide his clients through their digital journey of success. This burgeoning reputation made the decision easy to bring him back to the agency side. Rejoining the agency world in 2014 he quickly helped Pinnacle Advertising with their stunning growth and client retention. In fact, Corey was an integral part of the team that helped guide JM Lexus’ record achievement of selling over 10,000 new vehicles in 2015.
Anthony Santana
CMO / Co-Founder
Born and raised in Hialeah, aka “Little Cuba", Anthony is a rarity. A Cuban obsessed with Soccer, he comes to Hardcore Advertising with over 12 years of experience in Media and Marketing. Having previously owned a digital firm, Anthony’s strong business acumen will quickly become an asset. He has successfully guided clients across many verticals to positive outcomes by quickly understanding their goals and implementing strategies that generate results.
Anthony has been on the board of the South Florida Interactive Marketing Association (SFIMA.com) for over 4 years. He takes pride in helping support an organization that promotes the education of digital marketing in South Florida.
As the CMO of Hardcore Advertising he brings the experience, ideas, and creativity to help clients achieve their business objectives.
Amanda Camejo
Interactive Design Manager
It’s all in the visuals. With a fierce Gator chomp and a lot of imagination, Amanda brings a unique wave of creativity to the Advertising landscape of South Florida. Her (Miami) vices include lots of croquetas, YouTube makeup tutorials and hands-on philanthropy.
Getting in on the ground floor of various communication agencies, Amanda is skilled in understanding the key facets of a blossoming brand. With a strong use of visual communication, proper consumer targeting, detailed graphic design and social media artistry, she knows how to elevate any brand to new heights.
As Interactive Design Manager, Amanda leads the creative department at Hardcore Advertising with specialized strategy and savvy. Conceptualizing and executing all creative materials, she uses graphic design techniques and innovative communication tools to showcase strategic brand campaign goals.
Dan Martinez
Digital Development Manager
Being active in Digital Marketing for over 15 years, Dan has accumulated a wide range of skills. But while a jack-of-all-trades is usually a master-of-none, the trick up his sleeve is Web Design and Development.
After working as a freelance Webmaster for local businesses, Dan took on a job in the Medical Device Manufacturing field as a Digital Media Specialist, taking a key role in a company rebranding that not only led to an increase in sales, but helped propel the company onto an international stage.
A few years later, Dan learned Search Engine Optimization best practices with one of the largest, privately owned automotive retail chains in America. Here, he was tasked with designing and building a template for an automotive service site; one that led to a sharp increase in online service appointments, and was scaled to over 100 locations across the US.
Finding ways to merge the left and right brains is what makes Dan tick. It’s a pervasive presence in his life, influencing his taste in many forms of art and media. It gives him a unique sense of creativity and precision he brings to every project.
Finding ways to merge the left and right brains is what makes Dan tick. It’s a pervasive presence in his life, influencing his taste in many forms of art and media. It gives him a unique sense of creativity and precision he brings to every project.
Rachel Sobel
Content Creator
She's not just your typical mommy blogger, documenting the intricacies of parenthood on www.whineandcheezits.com. That's right! In her previous life, she was a sought after PR Flack within the technology and B2B sectors. Rachel spent almost two decades of her career on the agency side, helping start-ups craft their go-to-market messages and strategies. While start-ups in stealth mode are a huge part of her career history, she also spent time on the sidelines of some big consumer-facing brands such as ESPN, Kraft Foods and Britax Child Safety.
From itty bitty software companies, to well-established brands, Rachel honed a specific set of skills to help companies tell their stories through content. The same passion that goes into her personal articles for the Huffington Post, ScaryMommy and other mainstream media outlets, also fuels her ability to churn out highly focused content for Hardcore clients.
Rachel doesn't simply write. She uses her unique ability to create a story in the voice of the storyteller. It's this trait that makes even the "boring" content, engaging and impactful.