Unlocking the pay-per-click (PPC) marketing strategy may very well be the key to understanding the paid search game to elevate your business. PPC is a form of paid search, allowing you to pay for each individual click on a display ad that directs a user to your site. Effectively utilizing the PPC advertising programs on platforms like Google AdWords and Bing Ads can boost traffic to your website.
That being said, dipping your toes into the paid search pool might seem a bit overwhelming at first. Even tech experts have trouble navigating through all paid search has to offer. That’s why we turn to PPC tools. Taking advantage of these tools can minimize your digital advertising budget, while also maximizing your digital conversions and reach. Here are a few of our favorite online PPC tools to effectively skyrocket your digital ad presence using paid search:
1. Google AdWords Editor
To kick this off, we recommend taking advantage of Google’s AdWords Editor. This platform is a Google Ads management software and power tool, downloadable for Windows or Mac, that allows users to manage large accounts. Using Google AdWords Editor, users can download one or more accounts, make changes in bulk offline, and upload changes to Google Ads. Best part is: it’s free.
2. Google Trends
Another free Google tool, Google Trends allows users to see the relative popularity of a search query. More specifically, users can see how many times a keyword has been searched within a specific amount of time. Users can also research the geographic locations, related topics and related topics of the keyword. This way, you can analyze which keywords are being utilized in your industry, so you won’t miss the mark.
3. Bing Ads Editor
If you’re exploring Bing advertising, try using Bing Ads Editor, a desktop application to streamline your PPC campaign management online or offline. With Bing Ads Editor, users can import AdWords data, create campaigns, edit ads and manage millions of keywords all at once.
SpyFu goes far beyond just comparing keywords. The paid PPC tool explores the ins and outs of paid search, exploring detailed SEO research, PPC research, keyword research, backlinks and summarized PPC tracking. SpyFu allows users to deep dive into the PPC history of competitors on the web as well as competitors in your business’ industry. You know what they say: keep your friends close, but keep your PPC enemies closer.
When graduating to the next level of PPC management, consider using SEMrush, an all-in-one marketing toolkit for the digital marketplace. This paid platform allows users to conduct technical SEO audits, research paid traffic across the board, manage keywords and review social media insights. If you’ve got a budget for a paid one-stop-shop, SEMrush is right for your business.
All in all, using paid search tools to your advantage can make a world’s difference to your advertising budget and drive traffic to your site like never before. If you want to talk more with the pros of PPC and all paid search, contact our team at Hardcore Advertising today.